Pepsi apologizes for sexist iPhone app, inadvertently fans the flames
October 13th, 2009 admin
Topics: advertising, app, app store, appstore, branded app, brandedapp, crude, fans-the-flames, iphone, odds-and-ends, pepsi, pulled-the-app, raven-zachary, store, TUAW
Filed under: Analysis / Opinion , Software , Odds and ends , Freeware , iPhone , App Store , iPod touch PepsiCo’s Amp Energy brand stirred up a lot of hatred in the last couple of months when the “AMP UP Before You Score” app [ iTunes Link ] was released. This app, branded as sexist and inappropriate by a lot of people who rated it in the App Store, provides guys with cards to “identify her type,” pickup lines that are useful with a particular “type” of woman, and ways of keeping track and spreading the news via social networking if you “get lucky.” A public apology was made by Amp on its Twitter feed (@ampwhatsnext) which introduced the app and its questionable content to a larger audience. Even worse is that the apology included a new Twitter hashtag, #pepsifail, and was retweeted on several other Pepsi feeds.
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